Retail in the U.S.: What every Latin brand must know before trying to go solo

amkthub
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September 15, 2025

Retail in the U.S.: What every Latin brand must know before trying to go solo

Entering the U.S. retail market is an ambitious goal—but also a landscape full of pitfalls for Latin brands that attempt it without guidance, a network, or a solid strategy. Despite offering high-potential products, many brands make costly mistakes by underestimating the complexity of the U.S. retail ecosystem.

The myth of “exporting is enough”
Many believe that exporting simply means placing a product in the U.S. and watching it sell. But the reality is different:

The U.S. has over 1.1 million retail outlets.
Shelf purchase decisions are made in under 7 seconds.
70% of new brands fail in their first year attempting U.S. retail entry.

This happens due to a lack of strategy, cultural adaptation, shopper understanding, and a support network that ensures visibility and sell-through.

Five common mistakes brands make when going solo

Entering without a channel strategy or geographic segmentation.
Not adapting packaging, pricing, or formats to the destination channel.
Lack of in-store activation—the product is there, but it’s invisible.
Disconnect with the Hispanic shopper in the U.S.
Choosing the first distributor without evaluating network, influence, or alignment.

The value of shopper marketing in retail success

The Hispanic shopper in the U.S. looks for value, flavor, and cultural identity—but also availability and trust.

At A&M Hub, we implement “shopper-first” models that include:

Shopper behavior studies by channel and city.
Activations tailored to Latino holidays and rituals.
POP materials and promotions that speak the shopper’s language.

How A&M Hub reduces risk and multiplies impact

Working with A&M Hub means avoiding mistakes before they happen. We handle:

Designing your entry plan based on your category and brand profile.
Connecting you to 30K+ retail points across the U.S. in the right channels.
Executing visibility, promotions, audits, and in-store management.
Preserving your Latin essence, adapted to the retail context.

Real cases of brands that partnered with A&M

A Colombian dessert brand increased product turnover 5x after launching a visibility plan in both Latin and mainstream stores.
A Peruvian coffee brand expanded from 2 states to 15 in just 18 months, supported by logistics, promotions, and data strategy.

Start strong, from step one
The U.S. market doesn’t forgive improvisation—but it rewards strategy. Going solo might seem cheaper, but recovering from mistakes costs far more.

🖇️ With A&M Hub, your brand doesn’t walk blind—it walks with confidence.

📅 Book a free consultation with our specialists.

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amkthub