The Hispanic market in the United States represents one of the most powerful yet underutilized opportunities for Latin American brands. With over 63 million Hispanics living in the U.S. and a purchasing power exceeding $3.2 trillion (Latino Donor Collaborative, 2023), this is not a “minority”—it is a market with identity, loyalty, and clear preferences.

To achieve effective distribution, brands need much more than a shipping container and a local distributor. Strategy, flawless execution, and an expert network that understands the Latin consumer and knows how to navigate the U.S. retail ecosystem are essential.

The Hispanic consumption ecosystem in the U.S.

• 72% of Latinos prefer to buy products that connect with their culture.
• The Latin supermarket channel remains strong, but mainstream chains like Walmart, Kroger, and HEB are increasingly incorporating Latin products into their shelves.
• The cities with the highest potential for multicultural distribution include Los Angeles, Houston, Chicago, Miami, and New York.
• Channels such as dollar stores, club stores, wholesalers, and convenience stores are gaining traction among Hispanic consumers.

A&M Hub: Strategy, network, and execution

At A&M Hub, we help brands expand with focus and precision—no guesswork. Our network includes over 30,000 retail locations with active presence across all key channels.